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Showing posts from July, 2020

What types of digital marketing?

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Types of digital marketing — Content marketing Search engine marketing Display Advertising Mobile Marketing Social Media Marketing Email Marketing Influencer Marketing Affiliate Marketing Video Marketing Audio Marketing

Why Digital Marketing for Business?

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Digital marketing is not only a booming career but also a domain that helps grow your business online. Digital world is compact and spared every corner of the world, so the impact of digital market is undeniable. In order to building a brand of your business in this online sector, as a corporate sales trainer or a marketing manager digital marketing can boost your essence of marketing. Though, you may think it is not your cup of team, because you are a hardcore marketer, but you cannot deny the influence of digital world and how the marketing of digital world has change the perspective of buying and selling. Understanding the core of Digital Marketing Digital marketing is a way by which your marketing can be accelerated. To gain momentum in business without hardcore field marketing, digital marketing is smart and simple and can accelerate your buying and selling process in every corner of the world. You buyers need not to come to you or your shopping corner to shop. He o

What is Digital Marketing?

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Defining the scope of digital marketing using the '5Ds of Digital' and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, 'digital' is simplistically taken to mean 'our website' or 'our Facebook page'. This thinking limits the scope and opportunity of what's managed and it means that activities that should be managed may be missed. Types of digital marketing We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.